Tips for achieving brand consistency

Your brand is your business’ identity. Keeping your brand in mind is vital before designing any collateral including marketing or promotional collateral. Getting a copy of your business’ style guide is the first step. If your company does not have a style guide which defines how to use your branding, then get one! Talk to Dobson’s today to help you put a style guide together. Your guide will ensure consistency in all the collateral released by your business. This in turn creates strength in your brand recognition and longevity within your market.

Here are some tips for achieving brand consistency:

Before you design a funky, fresh campaign you need to consider how you will incorporate your logo into the piece. Will your design clash with your logo? Your style guide should define how and where to place your logo on your document. This includes the size and the margins surrounding that logo.

Think about all the elements that are necessary for your piece. Will you mail the piece? Do you need to leave a space for terms and conditions? Where will you place your contact details?

Define your corporate colours. These are usually 3-4 colours that work together to create a mood that relates to the image you are trying to portray. How can you incorporate that into your marketing?

Ensure colour consistency when you print your collateral. Dobson’s has incredible colour management technology and can help you get the best conversion from CMYK, RGB and PMS colours.

Your branding should be present in every document that is issued by your business. And your branding needs to be consistent. Consistency is the key to increasing recognition and eventually creates trust in your audience. It also means that your brand will come to mind when the people make choices.

For more tips, to create a style guide or to talk about colour management call your Dobson’s Account Management today!