Renewing your image this financial year

The end of the financial year is approaching quickly and things are getting busy as businesses try to wrap up the last year. They generally have their heads down, reviewing performance, gathering data and chasing invoices.

The EOFY also means one thing, the beginning of the next financial year! Budgets will be renewed and people start planning (and spending) for the year ahead, so now is the perfect time to think about your marketing and your brand. Don’t be afraid to revamp your brand and go all out with your marketing. Having a presence in your market is vital to ensure new business and to make sure your customers keep coming back. Standing out from your competitors, for the right reasons, will help drive your business to gain new customers, recapture old customers and gain market share.

First, you need to consider how well people recognise and respond to your brand and your marketing.

Do your customers recognise your brand and come back?

Does it have the right associations?

Is it outdated?

Does it reflect you as you update your products and services?

Do people know about the complete range you offer?

Is your marketing current and relevant?

And most of all, is your marketing and your brand EFFECTIVE?

Updating your marketing doesn’t have to cost a fortune. If you think your marketing needs a complete renovation or a simple face lift, talk to the Dobson’s team for great ideas for the message, design and delivery of your marketing. We have solutions to suit all budgets from DL flyers to a fully integrated online and print media campaign; Dobson’s is “doing it better”.

Take the opportunity to gain vital market share and remember that if you aren’t marketing then you are letting your competitors you will get left behind.

Dobson Tip:

Personalise your direct mail to increase your response by up to 36% (read more)