Leveraging Soccer To Sell
It’s unavoidable. The FIFA World Cup is in the media- on the TV, in the newspapers and in store promotions and more. World Cup Fever has taken hold of Australia. For those of us that braved the cold at 4 am to watch the first Australian game, you may have noticed the advertising present as you averted your eyes from yet another German goal. Spectators sported printed flags, signs and various merchandise (including the oh-so-annoying horns that they blow the entire match!). You may have a printed wall planner so that you can keep up with the games at home and you probably read about the games you couldn’t stay up all night to watch printed in the paper in the morning.
Who said printing was becoming obsolete?
Just to demonstrate our dependence on print is the UK newspaper, the Daily Mirror, which will be printed and distributed daily in South Africa to cater to the British soccer fans for the duration of the World Cup. Large corporations such as Nike, Coca Cola and Hyundai are utilising print, in conjunction with TV ads and a growth in social media marketing, to create an impact during the six week period. Lynx and Virgin airlines have produced world cup print ads and posters to leverage World Cup Fever and boost sales. McDonalds is selling World Cup promotional items and printing World Cup based advertising on their paper bags, cups and more.
Among printed merchandise are some interesting items including soccer balls that have teams and games custom printed before each match and are sold for $150 each. This proves that something as simple as a bit of printing can dramatically increase the value of an item!
Large corporations use print to boost sales, why shouldn’t you? To create your own print campaign, talk to your Account Manager at Dobson’s. We can help come up with an original idea that leverages World Cup Fever and print it on just about anything. From posters, to outdoor advertising, direct mail marketing, to merchandise such as USBs, stress balls, t-shirts, bags and more.
Dobson’s has you covered so talk to us today.
