Door hangers are making a comeback
Door hangers as a marketing tool seem, well, a little bit outdated. Do they really make a difference? The answer is yes!
Like many traditional marketing tools, with great quality printing and the right application, you can get great results! A little creativity goes a long way. If door hangers seem like a less than legitimate way to promote your business, then take a look at a couple examples of people who are using door hangers and using them successfully.
In the
Dobson’s has recently printed door hangers for a popular hotel chain. Hotels routinely use door hangers with promotions on them to encourage guests to eat at their restaurant or stay in the hotel again. This allows them to market to their guests whilst providing a valuable tool for them to use during their stay. Very clever!
When door hangers are effective
Door hanger messages should be aggressive. Capitalise on the moment when your potential customer looks at the marketing as they remove the door hanger from their doors. If possible, include offers that will make the person notice and take immediate action.
If your business depends on the locals or people in a specific area, then door hangers are ideal. They are a great way to market to a wide audience in a certain location.
Starting a new business or if your company is moving are two of the best times to use door hangers. You won’t know what kind of customers you will attract in the new area so door hangers help you test the waters. Door hangers are attention grabbing and a great way to get new customers through the door, especially if you include a limited offer.
Door hangers can be a great branding exercise. If you are launching a new product line, or really anything new, then door hangers will update your customer base and win you new customers. In this case, door hangers are informative and as such are more likely to be read. This is much more innovative than sending out a postcard or brochure and sets you apart from your competition.
Door hangers are making a comeback as an effective marketing tool in a range of situations and industries. Because they are uncommon, they are making a big impact. So get creative! Dobson’s print the most innovative range of door hangers, custom made or from existing templates, to suit your needs. For great quality printing as well as ideas on making your door hanger stand out, talk to the Dobson’s team today!
