Is there a place for print?
Technology is moving at a rapid pace. With the launch of the new iPad you could be forgiven for thinking that the future lies with the world of Facebook, emails and gadgets. Although these things make up a great portion of our world today- we would certainly struggle without email and clearly embrace online mediums such as this blog!- many marketing opportunities exist outside the online world. Promoting your business through print and marketing can gain amazing results.
Paper is part of business everyday (for proof visit www.papereveryday.com.au) in one way or another. Whether it be handing out business cards, providing receipts or point of sale displays in shopping centres, paper is here to stay. We are constantly bombarded by online media and as such it is more difficult to capture the attention of your market online.
Printed marketing is tangible and when it reaches the hands of the intended target it creates an impact far greater than fleeting words on a computer screen. The texture, colours, imagery and mode of delivery combine to bring your words to life. They also show that your company is solid, reliable and lasting. It means that you need quality print and design to convey a complete and effective message- luckily Dobson’s can help you with both!
Direct mail marketing is a great example of marketing that gets results. It continues to be used by some of the biggest companies in the world- and that says a lot about the power of print. E-marketing is not to be discounted. Ranking well on search engines, marketing emails and banners all have their place. A funny video on YouTube could go viral and get viewed by a million people in a relatively short span of time. Unfortunately it is much more difficult to target your market and a large percent of viral videos are viewed primarily in the
Take advantage of Dobson’s advice and skilled team for your next marketing campaign or branding exercise. Not only will Dobson’s provide amazing quality print, we can help with design, fulfilment and delivery. So sit back and let us do the work!
We want to hear from you
What aspects of print do you use that you couldn’t live without? Leave your comments below.
Talk to your account manager today to discuss an upcoming campaign or how to create the right balance between print and online marketing. Dobson’s experience in all things print means we can maximise the results of your print marketing by delivering the right message, to the right market, at the right time. Printing is changing as technology improves but it is definitely here to stay! So call Dobson’s today.
