Exhibitions and Trade Shows

At every exhibition or trade fair there is one or two stand out exhibitors. You know the ones- with their brand everywhere, exhibition stands, lighting, professional brochures and outgoing salespeople. They seem to have invested quite a lot in order to make an impression. Or have they?

Exhibition stands, including lights, pull up banners and brochure stands come for a lot less than you might think. Dobson’s has exhibition packages available to make an impact with the highest level of quality. When exhibitors pay up to several thousand dollars to be in an exhibition or trade fair, you might as well maximise the opportunity!

Why Exhibitions or Trade Fairs Work

Exhibitions or trade fairs are great because you get access to your target market, all in one location. Instead of having widespread marketing and hoping to reach one of your potential clients, you can directly interact with them as they stroll past. This means you can really target your marketing, gain clients on the spot and have the opportunity to demonstrate your products or services.

The obvious drawback? You are surrounded by your competition. That is why it is vital that your business stands out from the crowd!

Tips on Maximising Your Marketing

• As always, targeting your marketing is the key. Make sure you look professional with high quality and colourful marketing pieces.
• Look innovative with simple technology such as lighting. Remember to check out the facilities on offer by the venue which your business could utilise. This often includes wireless Internet.
• Train your salespeople to deliver an ‘elevator pitch’ or a 30 second spiel to catch people’s attention. Also train them to answer questions you might expect potential customers to ask, including technical information and why your product or service is better than your competitors’.
• Have brochures, promotional items or other marketing material which people can take home with them. This will remind them of you and may lead to a purchase at a later stage.

Looking to exhibit at your next trade fair? Or want to check out the competition?

Click here to see a list of exhibitions and trade shows Australia-wide.

Click here to see what exhibitions involve and what is coming up in Sydney’s major convention centre.

Need help with any of the marketing, exhibition stands, promotional items, printing or design? Talk to Dobson’s experienced account managers to see what would work best for you. Remember, Dobson’s has something for all budgets so talk to us today!

Do you have any tips for marketing at trade shows? Share them in the comment section below.