Variable Data

Personalise your marketing to increase the effectiveness of your campaigns.

From variable data printing to personalised websites (PURLs), Dobson’s can help you reach your market with this method of highly targeted marketing communications.

Increase your response rate up to 36%.

Variable data printing uses elements such as text and images that may be changed from one printed piece to the next, without stopping or slowing down the printing process using information from a database.

It is most commonly used with names and address details being substituted into marketing pieces or promotions. Even this simple form of one to one communication can produce great results.

Based on a database of information we can put together a new marketing or e-marketing campaign, personalised Christmas cards, a promotion to existing clients or modify an existing promotion to gain better results.

For tips on variable data click here.